Maintaining user experience with B2B marketing to generate and nurture leads


ELS creates international pathways for students to study abroad, providing them with English preparation and career counseling.

What we did
  • UX/UI Design
  • Information Architecture
  • Content Strategy
  • Content Formating
  • Responsive Web Development
  • Custom CMS

ELS engaged Code & Hue to re-design and build a lead generation website. They needed a B2B web design that resonates with the business and highlights the full breadth of services offered. Our team collaborated with them to construct and develop a lead generating all-around website that offers its professional presence, service information, and is friendly to B2B users.

Visit live site
Created by potrace 1.16, written by Peter Selinger 2001-2019


We created a new UX design and more effective brand message for ELS to convey a professional vibe with the B2B marketing objectives. Our web content and strategy teams worked on ideas for navigation, design, conversion path and user interface to connect ELS with their target audience more effectively.

  • Information architecture
  • Effective content formatting- Custom design & CMS
  • Clear call-to-action
  • Highly functional
  • Mobile compatible
  • Engaging content
  • Easy navigation
  • Search engine optimized (SEO)
  • Responsive media content

From design strategy to responsiveness, necessary plugins, style coding, programming language, frameworks, etc., our smart web development team looks after all the components crucial to the smooth functioning and performance of ELS’s website.


We have ensured that the new website built in WordPress respects the best practices of the new-generation site; fully responsive and compatible with the full range of modern devices and browsers. We used all of our expertise to help ELS simplify its website structure and content strategy to allow the B2B customers to easily access the information they’re looking for.


Scope of work


  • Workshop
  • Research
  • Project Planning
  • E-commerce practice
  • B2B design


  • Persona Development
  • Information Architecture
  • User Experience
  • E-commerce Presentation


  • Art Direction
  • UX & UI Design
  • Interaction Design
  • Content strategy
  • Visual Moodboards


  • Front-end Development
  • Back-end Development

Quality Assurance

  • Usability Testing
  • Performance Testing
  • Functionality Testing
Discuss your project with us
Created by potrace 1.16, written by Peter Selinger 2001-2019